Copy Approach Naturness
Brand copy strategy NaturNes
1 . Competitive context
Lot of Newborn nutrition brands on the People from france market (89
on http://guide-produits.infobebes.com) but the many
famous are Nestlé and its main competitor Bledina.
2 . Communication and business
chance for the brand
Nestlé is the second seed on the market yet NaturNes really does
not boost so much as with year 1 & two even if its first
conversation had a great effect on revenue and satisfied
Increase their market share as a result of
households wherever their products are generally not
Now, organic and natural brands since Hipp Biologique or BabyBio are
a few. Communication aim
¤ Demonstrate the importance of NaturNes
inside the development of babies' health
capital, not only for anxious or mentoring
moms but also for father and mother who are much less
aware of the necessity for healthy and
specific meals for babies
4. Concentrate on
¤ Father and mother of babies between absolutely no and three
years and particularly:
The net generation with 1st kid at the
regarding 30, really emotional
Moms who want to use a good night time with a
baby who naps well during the night
N°1: " A good night is definitely an essential instant for child's growth and brain development” N°2: " The night is a crucial time for a baby, usually do not disturb this! ”
six. Brand idea
¤ Functional benefit
Good digestive function of NaturNes products => Consequence: Good sleep for both equally babies and parents!
¤ Psychological benefit
Moms feel good because their children will not wake up each of the night as well as mothers let them have a natural meals with healthful benefits.
¤ Reason to think
How to support babies to rest well? is one of the main preoccupation of parents currently because they are mindful of the importance of the night intended for both development for babies and snooze for parents.
Pocholo In. Isidro Ur. N. Philippine Women's University or college, Master of Arts in Nursing ..
Flaws are the most effective Teachers No person in life or perhaps in reports ..