Dell Computer Corporation – Strategy and Challenges pertaining to the 21st Century

 Dell Computer Corporation  Strategy and Challenges intended for the modern world Essay

DELL COMPUTER CORPORATIION

Strategy and Challenges pertaining to the modern world

Table of Contents

INTRODUCTION4

1 . 1PC and Laptop computers – Funds Cow6

1 . 2 Storage Solutions -- Cash Cow6

1 . several Servers and Networking -- Cash Cows7

1 . 4 Services - Dogs7

1 ) 5 Peripheral - Canines................................................................................................... 7

2 . ANSOFF'S EXPANSION MATRIX8

2 . 1 Market Penetration............................................................................................... 9 2 . 2 Market Development.......................................................................................... 15 2 . 3 Product Development.......................................................................................... 14 2 . 5 Diversification....................................................................................................... 14

3. ENVIRONMENTAL SCANNING -- P Electronic S T12

a few. 1 Personal............................................................................................................... 12 several. 2Economic............................................................................................................. 13 3. 3 Social................................................................................................................. 18 3. four Technological...................................................................................................... 12-15 4. PORTER's FIVE FORCES MODEL........................................................ 18

4. one particular Threat of entry simply by other competitors16

4. 2 Intensity of rivalry between existing competitors17

4. a few Pressure by substitute products18

4. some Bargaining benefits of buyers18

4. 5 Negotiating power of suppliers18

4. 6 Conclusion of the Porter's Five Forces Analysis19

5. SOURCE BASED LOOK AT (Internal Analysis)20

5. you Resource Value Chain – Tangible Resources20

5. 2 Resource Value Chain – Intangible Resources21

5. 3 Internal Analysis21

6. PORTER'S GENERIC BENEFIT CHAIN (Internal Analysis)22

six. 1 Main Activities22

six. 1 . one particular Inbound Logistics: Just-in-Time Inventory22

6. 1 . 2 Operations- Build-to-order Model23

6. 1 ) 3 Outbound Logistic- Cost Saving and High Inventory Turn23

6. 1 . four Marketing and Sales24

6. 1 . 5 Services24

6. a couple of Support Activities24

6. 2 . 124

Company Infrastructure24

six. 2 . a couple of Human Resource Management- Diverse workforce, Smart selecting, Tell DELL25

6. 2 . 3 Technology Development25

six. 2 . four Procurement25

several. SWOT ANALYSIS26

7. one particular Strengths (S)26

7. two Weaknesses (W)27

7. 3 Chance (O)..................................................................................................... twenty-eight 7. some Threats (T)............................................................................................................ 28

8. COMPETITIVE STRATEGY29

8. 1 ) 1 Cost Leadership29

8. 1 . 2 Mass Market Strengths30

8. 1 . three or more Online Electronic Commerce And Direct Sales to Consumers30

eight. 1 . some Build-To-Order Strategy30

8. 1 ) 5 Money Transaction30

almost eight. 2 Advised Competitive Strategy of DELL31

8. installment payments on your 1 Continue with Low Price and Direct Sales Strategy31

almost eight. 2 . 2 Set Up New Online Exchange Portal for the Trade-in of second-hand DELL's Products31

8. installment payments on your 3Grow the PC Components Markets32

eight. 2 . 4Grow New Global Markets33

8. 2 . 5Acquisition of Companies33

9. FUNCTIONAL STRATEGIES34

being unfaithful. 1 Production-Operation-Manufacturing Management Strategies34

9. a couple of Marketing Management Strategies35

9. 3 Hrm Strategies35

being unfaithful. 4 R and d Strategies36

being unfaithful. 5 Details System Supervision Strategies37

on the lookout for. 6 Financial-Accounting Management Strategies38

10. WELL-BALANCED SCORECARD AND STRATEGY MAP38

10. 1 Learning and Growth Perspective40

10. 2 Internal Process Perspective40

10. 3 Buyer Perspective41

12. 4 Economic Perspective42

10. CONCLUSION42

Reference Books43

Reference point Link43

APPENDIX44

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